The colour scheme is important as the magazine must look appealing and eye catching in order for the target audience to notice it. When looking at Billboard magazines, they tend not to use bright, vibrant colours,which makes the magazine look more sophisticated.
For example: Grey, black, white Teal, black, white Blue, black ,white (maybe beige, depending on how it looks) Pastel colours (like blue or pink), black, white.
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The biggest media institution. Bauer Media was founded in 1875; Bauer Media Group is a European-based media company. Bauer is headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. Bauer has a lot of experience with publishing music and normal magazines. It publishes some of the biggest magazines in the world. Bauer has TV channels such as: 4music, Heat, Kerrang!, Magic and so on. Bauer Media Group entered the US market in 1981 with the launch of Woman's World magazine. Today, Bauer Media Group USA has a portfolio of 13 magazines, 5 special interest publications and 16 websites across several distinct consumer segments: celebrity/entertainment, women’s, teen and science/technology. Hearst Digital Media Hearst digital media was founded in 1887 in San Francisco California.The headquarters are located at midtown Manhattan. It was founded by William Randolph Hearst as an owner of newspapers, and the Hearst family remains involved in its ownership and management.aHearst corporation is one of the biggest media corporations in the world. It publishes popular magazines like ELLE, Marie Claire and Cosmopolitan. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide. ADVANCE ADVANCE is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse, Jr. As of October 2014, it was ranked as the 44th largest private company in the United States. The headquarters of Advance is in Staten island, its revenue in 2014 was 8 billion dollars and has 25,000 workers. Its headquarters of Conde Nast is in One World Trade centre in New York City Manhatten, it is a publisher for one of the biggest magazines in the world such as, Vogue, GQ, Glamour etc. The magazine must appeal to my target audience in order to get people to read it, because if it doesn't satisfy my intended target audience, they would not buy the magazine and it would be unsuccessful. I will be publishing a questionnaire for people to answer which will help me make decisions when creating my magazine and about my target audience. The target audience for Billboard magazine is females 16+ years old. This depends which artist is featured on the front page as an artist such as Taylor Swift will appeal to a younger teenage audience whereas an artist such as Madonna would appeal to a much broader spectrum of readers. If a female artist is used, female readers will be more interested about the life and secrets of this artist. The magazine always has a specific target audience depending on the artist featured and the content in the magazine. By looking at Billboard magazine it tends to include many articles on the front cover, this makes it look like an interesting, busy magazine which has rich articles that will convince the reader that the magazine is worthy of their money. Billboard tends to use female artists on the page who are good looking and appealing, so the younger female audience may aspire to be like them. The magazine tends to have a mature, appealing look which suggests it isn't intended for females below 16. The magazines also use factual information such as about the charts and what is current, this helps appeal to the young target audience as they may feel it is important to keep up with the latest music and enjoy what is mainstream. I have noticed the clothing of the artist featured tends to be in fashion or they wear something rather sophisticated and modern, which illustrates they are significant in the music industry and this makes the reader think the magazine looks modern and elegant. Here are a few magazine front covers which I may follow similar convention patterns: How I will appeal to my target audience? In my magazine I will try to produce something similar to what I have previously spoken about by including different articles which entices the target audience with information that is interesting to them. I will use a female model who will wear something stylish so it appeals to my target audience of 16+. My model will look like an important artist so the female readers would see her as a role model.I will also include a strapline and any information I think is relevant which could appeal to the younger female audience yet not over complicate the magazine as it must look sophisticated. Here are a few magazine front covers which I may follow similar convention patterns: |
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May 2017
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