Addressing my audience was crucial throughout the process of this course. A way in which I addressed my audience was by conducting questionnaires. For example 70% of my target audience preferred the name 'The Chart' for my magazine masthead. I made decisions based on what would attract my target audience. All the feedback I got, I used in order to construct the suitable invention.
Specifically, I used a range of features which attracted my audience in my magazine. For example the language was key. By using a mixture of colloquial and formal language, it grabbed their attention and this allowed the audience to understand it better as it was more familiar to them. If I designed my magazine to be very high register (very formal), my target audience would not understand the language because my lexical choices may have been too complicated and they may even find the magazine boring. Therefore, by using simpler language, it enabled my audience to connect with my products and feel a sense of belonging as it is only targeted at a specific age category. Informal/colloquial language is evident on my contents page. For example words like ‘fresh’ and ‘heading down’ made my magazine suit my intended audience. However, it was important that I wasn’t too informal because I was targeting a specific age category that would have been in education or still in education. My target audience was not young children, so I tried to keep an expected level of formality throughout the process; I generally used a range of vocabulary which fitted this. My fonts were significant in attracting my audience. On my front cover, my masthead was very bold and engaging. The font also colour complemented my background; this was very important as it meant my products were visually and aesthetically pleasing. This meant my audience were more likely to engage into my product as it was very satisfying. As I previously stated, I conducted a questionnaire which helped guide me on what my target audience would like to see. I included an interview as the main article which was decided by 80% of people. Feedback like this definitely would attract them because their feedback helped me create my products to suit them. The images I used really engage the audience as the image on the front cover is a young female artist who fits the target audience age category. This would make the audience want to read and feel involved in this popular artists lifestyle. Also in my front cover, my model is looking directly at the camera. This is a direct mode of address which makes it more personal and the audience will feel enticed. Female models are also used among the contents page and double page spread. In the contents page the models are different people but will attract the female audience as they will see them as a role model and very influential. All these small features I have done like conducting photo shoots and drafting, all attract and persuade my target audience to admire my products. Mis en scene helped me address my target audience as I picked stylish, fashionable clothes which are commonly worn in society. This gave my target audience a sense of belonging and equality. Also by using modern clothes it would more likely attract the female audience. The lighting used on some images were more artificial, this made my images more flawless and pleasurable. The red lipstick on my front cover appealed to my audience the image looked more stylish and elegant. Similarly, like the colour scheme, it contrasted nicely with the blue/teal background gradient. Finally, I published my products among the social media form Facebook. This allowed my audience to interact and give me feedback about my media products. The feedback I received has been posted on a blog.
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May 2017
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